IWC Debuts New Logo

The Iowa Water Center is pleased to unveil our new logo!

It’s been five years since the Iowa Water Center last redesigned the logo, and it’s amazing how things have changed in that time. New staff, new projects, and a reinvigorated commitment to enhanced water management across the state have better defined our focus as originally laid out in the federal Water Resources Research Act (WRRA) of 1964.

Through this legislation, we are tasked with conducting a statewide research program that supports four critical needs on a local level:

  1. improvements in water supply reliability;
  2. the exploration of new ideas that address water problems or expand understanding of water and water-related phenomena;
  3. the entry of new research scientists, engineers, and technicians into water resources fields; and
  4. the dissemination of research results to water managers and the public.

We are also called to “cooperate closely with other colleges and universities in the State that have demonstrated capabilities for research, information dissemination, and graduate training in order to develop a statewide program designed to resolve State and regional water and related land problems.”

We don’t take these directives lightly. Through our conducted research, robust online presence, and role as a connector for collegiate and credible water-related agency and organization work, we strive to foster efficient, effective advances in water management for the state of Iowa. Every project we take on has to pass this test, so it is only fitting that our new logo symbolizes what we so highly value.

The water droplet, of course, is a familiar emblem for our industry. However, our water droplet takes subtle cues from an ear of corn to tie into Iowa’s agricultural roots. The four colors of the droplet represent those four critical needs defined in the WRRA. Additionally, these sections cross over and into each other, symbolizing the connective nature of our work. The font is a nod to our administrative home at Iowa State University.

IWC_Logo_Stacked_FullColor

We look forward to our stakeholders becoming familiar with the new look as we also look to improve our website so that it better reflects our Center. We’d also like to give a special thank you to Zao525 for their expertise, attention to detail, and guidance in this process.

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